Your website is your business’s most important digital asset, but why exactly is a website so important and what is the purpose?
Your website is the first place people go to learn about your products or services and find information about your business. Although your other online presences, like your social media profiles, are important too, your website is your home base online, which is also your digital sales rep, working 24 hours a day 7-days a week to promote your offerings.
As a result, your customers and potential customers can visit your site to know information about your new promotions, products, and services which is convenient for them.
If you don’t have a website, you are probably losing out on opportunities for your business. For these reasons, your website is critical to your marketing and your business as a whole.
when you think about your website whether you have one yet or not, the first question to ask is what is the job of your website?
It’s a helpful way to look at customer needs by focusing on their motivations.
Think about the saying “people don’t buy a quarter-inch drill, they buy a quarter-inch hole”. When someone purchases a drill, they are hiring that drill to create a hole in the wall, and the same can be applied to websites too. Ask yourself what the job people are hiring your website to do.
your website will have several different jobs, some people may be coming there to find out about your pricing while others might want to speak with your sales team.
Regardless of why people are coming to your site, it needs to help them accomplish their goals easily and efficiently, and if not, you risk losing them for good.
88% of online consumers are less likely to return to a website after a bad experience, therefore it’s important to determine the job your website is being hired to do, and execute that job.
Remember that the job to be done on your website is the one that your audience determines, not you. focusing on your visitor’s experience and seeing your site through their eyes will ensure that your website accomplishes the job it’s been tasked to do
