If you want to succeed online with social media marketing you don’t just randomly post your content on Facebook or Instagram and hope for the best.
You create an advertising campaign similar to how advertising agencies create commercials that air on television and radio networks, a social media advertising campaign is planned and integrated and allows you to reach and communicate with your audience.
Initially, social media was an add-on to support large campaigns, but without the attention being turned to small screens, brands and businesses are turning to create social media-only campaigns.
According to Social Media Marketers, more than 90% of marketers stated that social media campaigns alone increased brand awareness.
So how do we manage to create a smart social media campaign without running into problems along the way? Today we are going to talk about how you can plan your advertising campaign and avoid common mistakes made by different marketers.
Below are the various components of a smart and comprehensive social media campaign.
The audience.
Contrary to popular belief, simply spreading your message to a wide audience is ineffective, so more effective marketing is when you specifically target your audience. In this case, you should segment your audiences according to each campaign and adapt your message to your intended target market.
The message
To speak to your target group you need to know the message that will reflect the ultimate goal of your advertising campaign and know how to match each post, image, or video perfectly
The platform.
Where you are active plays a big role in planning your advertising campaigns. Focusing on one or two platforms allows you to design and create material specific to your chosen channel. Using multiple platforms pays off in terms of reach and frequency, but it can require more money and thinking.
The reason.
Why don’t you just create messages and post them at your leisure? They should be relevant and valuable to your audience. The key is to provide your consumers with a reason to believe in your campaign message. Encourage this relevance by identifying and answering the question of why your audience should care about you. At the same time plan how you will send this reason out.
Smart advertising campaigns are consistent in conveying messages through effective use of content. Smart campaign planning includes the basics of knowing who, what, when, where, and how.
Apply these five elements to your social media campaign creation and you’ll be ready for a comprehensive marketing campaign.
For more help on how to manage a social media page contact us at www.martika.tech
